Midnight madness at the iPhone 4 launch

Apple is one company that's perfected hype marketing. Each time a new iPhone or iPad hits the shelves, we see hysteria on a global scale.
When the iPhone 4 was released in Australia we decided to join the queue and chat to those camping out for the night and even spoke to the person who managed to buy Australia's very first iPhone 4.
Photo: Apple
Video editing & filming: Talitha Conway

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